Upgrade Your Customer Expereince
Brand Your Business
Since 3rd party booking platforms do not allow much customization, your platform doesn’t match your brand. In addition, booking platforms overwhelm your customers with a huge list of all the services you offer.
81% of consumers need to be able to trust the brand to buy from them.
Use your website to project your brand as your customers click through your website. This will help imprint your brand in their minds vs redirecting them to a 3rd party portal that does not match your brand.
MAKE MORE MONEY
Most websites are passive: A passive website allows customers to view the services you offer, choose the service they want then book online.
If you want to double your income you need an active website: An active website allows you to customize the journey your customers go through.
From the moment they land on your website speak their language. Since we know they’re going to your website to either book an appointment or to see if you’re the bomb.com walk them through that process.
Show them your work, everyone doesn’t have social media. Allow them to see why you’re the best. Most importantly as they go to book an appointment upsell them.
- Offer Special Packages
- Offer Session Packages
- Offer Complimentary Addons
KEEP CLIENTS COMING BACK
Now that you have an active website start collecting your customer’s information: Name, Email, number, etc. Put each customer in a group based on the services they’re interested in.
This will allow you to reach out to each customer and send them special offers via email, text, etc.
The probability of selling to an existing customer is 60%-70% greater than selling to a new one. In other words, you have a better chance at selling to existing customers. Use your active website to keep em coming back!